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Kalombo

A performance-first Magento Open Source store for the Russian market, with localised address entry, local payment methods and bilingual SEO.

Business
Retail, Moscow, Russia
Platform
Magento Open Source
Languages
Russian and English, per store
My role
Architecture, roadmap, Git setup and production timeline
Magento Open SourcePerformanceLocalisationSEO / schemaGTM
store languages: Russian and English
2
HIGHLIGHTS

Four things that set this build apart.

  • Performance first

    Speed shaped module and theme decisions from the start.

  • Localised addresses

    Auto Address API integration for Russian address entry.

  • Local payments

    Russia-specific payment methods.

  • Bilingual SEO

    Open Graph, Twitter Card and JSON-LD, with RU/EN variants.

ARCHITECTURE OVERVIEW

Lean by design.

Two store languages on one lean Magento build, with only the integrations the Russian market needs.

ChannelsPlatformBusiness systemsRussian storeEnglish storeMagentoOpen SourceAddress entryLocal paymentsSEO & schemaFeatured productsIntegrationsAuto Address APIlocalised address entryRussian payment methodslocal marketGoogle Tag Manager · AdSenseanalytics & adsRU / EN keyed by storeUnused modules removedOpen Graph · Twitter · JSON-LD
What makes it different

Performance was the primary constraint, shaping module and theme decisions — including removing modules the store didn’t use.

WHAT THE PLATFORM DOES

What the platform does.

  • Performance

    Architecture designed with performance as the primary constraint; unused modules removed.

  • Addresses

    Auto Address API integration for localised address entry.

  • Payments

    Russia-specific payment methods for local market requirements.

  • SEO

    Open Graph, Twitter Card and JSON-LD Organization schema, with RU/EN variants keyed by store.

  • Analytics

    Google Tag Manager and AdSense integration.

  • Catalog

    CSV product and attribute imports.

  • Merchandising

    An AJAX featured-products widget with six sort modes — newest, name, random, most-viewed, best-selling and top-rated — on top of the Themevast product-tab extension.

KEY TECHNICAL CHALLENGES

Local, bilingual and fast.

A store built natively on Magento for a market with its own conventions.

  1. Speed

    The store had to stay fast as features were added.

    Solution

    Performance as the primary architectural constraint, with unused modules removed.

  2. Russian addresses

    Address entry had to suit the local format.

    Solution

    Auto Address API integration for localised address entry.

  3. Two languages

    Search and social previews needed to work in Russian and English.

    Solution

    Homepage SEO tooling with RU/EN variants keyed by store.

Localised address entryAddresses entered the way local customers expect.
CustomeraddressAuto AddressAPICheckout
TECHNOLOGIES & INTEGRATIONS

The stack behind it.

Core platform
Magento Open SourcePHPMySQL
Integration
Auto Address APIRussian payment methods
SEO & analytics
Open GraphTwitter CardJSON-LDGoogle Tag ManagerAdSense
Theme
Themevast theme package
Delivery
GitCSV import
Skills shown
Performance architectureLocalisationTechnical SEOProject ownership
FULL BUILD LOG

The work, piece by piece.

  1. Platform architecture designed with performance as the primary constraint.

  2. Built natively on Magento Open Source with Auto Address API integration for localised address entry.

  3. Russia-specific payment methods for local market requirements.

  4. CSV product/attribute imports, and performance gains from removing unused modules.

  5. Homepage SEO tooling: Open Graph, Twitter Card and JSON-LD Organization schema, GTM and AdSense, with RU/EN variants per store.

  6. AJAX featured-products widget with 6 sort modes and a configurable count.

Facing a similar commerce problem?

I'm available immediately for senior Adobe Commerce roles and contract work. Tell me what you're building.

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